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Wenzhou International Convention and Exhibition Center
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Post Show Report of 20th Wenzhou Int’l Leather Fair
Click:1618 Time:2015-09-18
Date: August 27th – 29th, 2015 
Venue: Wenzhou Int’l Convention & Exhibition Center
Scale: 1,353 Standard Booths, 627 Exhibitors, 42,000 sqm. Exhibition Area
Exhibits Profile:
leather, shoe materials, chemicals, components & accessories, shoe machineries, CAD/CAM system, artificial leather/ synthetic leather/ microfiber, raw material, processing/ inspection/ environmental-protection machinery, etc.

20 Years’ Anniversary, Splendid Result
The 20th China (Wenzhou) Int’l Leather Fair ( short for the 20th China (Wenzhou) Int’l Leather, Shoe Material & Shoe Machinery Fair, 2015 China Int’l Synthetic Leather Fair and 2015 China (Wenzhou) Int’l Sewing & Clothing Equipment Fair) took place successfully from August 27th to 29th at Wenzhou Int’l Convention & Exhibition Center.

Scale Upgrade against a Backdrop of Economic Downturn
The year 2015 is a historical timing for Wenzhou Int’l Leather Fair because it’s the 20 years’ anniversary. It’s really a hard time for shoe & leather industry as a result of bad economy. But the scale of Wenzhou Int’l Leather Fair still increased not only in the exhibition area but also in visitor numbers. Compare with last year, the overseas visitors increased 13% which shows the great international impact that Wenzhou Int’l Leather Fair has. This session, 627 exhibitors from Asia, Europe, and South America brought their latest products to show at the fair, which attracted 16,573 buyers from more than 55 countries and regions such as China, India, Pakistan, Iran, Indonesia, HK, Taiwan, Korea, Japan, Sri Lanka, Italy, Poland, Russia, Uzbekistan, Egypt, the USA, Vietnam, Morocco, Nigeria, Guatemala, Colombia, Portugal, Brazil, Mexico, Germany, Bangladesh, Saudi Arabia, Turkey and etc.


Industry Giants and Qualified Buyers Gathered
This session, many giants from shoe & leather industry were gathered in Wenzhou Int’l Leather Fair. The world largest tannery JBS COUROS from Brazil gave its first appearance in Wenzhou market and aimed to promote itself in Wenzhou and China. Famous brands of shoe machinery and automatic machinery such as Shichuang, Black King Kong, Shengda, Del, Deban, Kaijia gained a good result from the fair. Last year, Guangdong shoe material manufacturers joined as a union and set up a Guangdong Qualified Shoe Material Exhibiting Area which achieved very good effect. In 2015, this area was upgraded as Guangdong and Hong Kong Qualified Shoe Material Exhibiting Area. Besides, Taiwan shoe machinery pavilion and Wenzhou shoe machinery pavilion continued to show at the fair. Exhibitors and ten thousands of visitors communicated with each other and tried to find business cooperation.


Abundant Exhibits Profile, Innovated Technology and Material
Wenzhou Int’l Leather Fair has been focusing on making the fair a comprehensive one which can meet the needs of shoe-making industry. By holding leather, shoe material, shoe machinery, synthetic leather and sewing equipment fairs, we can offer a one-stop platform of displaying and business negotiation for insiders from shoe, leather, bags and garments industries. In the passed 2015 fair, painting & color printing equipment were newly added to the exhibits. As a result, more than 10 exhibitors from this field joined our fair. In addition, exhibits that show the future development tendency were very popular with the visitors at the fair like solvent-free synthetic leather, PU material, 3D printing equipment, environmental shoe material and etc.


Various Splendid On-site Events
During the fair, professional summit and seminars were held successfully. The Fifth China Synthetic Leather Summit-Solvent-free Synthetic Leather Technology & Market Forum was well received by all attendees. This summit provided the 2016 China Int’l Synthetic Leather Fair with development direction and would take efforts to create a high-tech oriented platform for exhibitors to benefit from the fair. Another event “Market Tour to China Shoe Capital” reached good result as well. Visitors from Mexico, India, Peru and etc were invited to visit five-star market in Wenzhou and some of them showed interest to buy synthetic leather from the market. What’s more, 2015 Leather and Shoe-making Investment and Financing Summit in Shareholder Reform Era and A Study of Failure Analysis Case for the Shoes Products took place for the purpose of providing more valuable information for small enterprises during the fair. 


All-around Marketing Promotion
In order to do a better marketing promotion, the organizer cooperated with more than 70 professional websites, magazines, newspaper to spread the fair information. We also built connection with over 100 chambers of commerce and associations to promote the fair. For our own part, we did telephone calls according to the database and invited visitors at some other fairs of leather industry all around the world. 

Under the circumstance of bad economy in every industry, Wenzhou Int’l Leather Fair seeks the breakthrough for growing faster by working with oversea associations to make the fair a more effective one. During the exhibiting period, the organizer reached cooperation agreement with Silk Route Trade & Industry Development Corporation from India and will set an Indian Genuine Leather Pavilion in the next session.

Conclusion
20 years passed, all the fairs have been history. As organizer, we determined to devote everything to innovate and improve the quality and quantity of the fair, trying to bring new business opportunities for the industry and the insiders. Looking forward to the future, let’s work hard on this goal together. See you on Aug. 25th- 27th, 2016.

Organizer: Wenzhou Shoes & Leather Industry Association
Zhejiang Donnor Exhibition Co., Ltd.

Zhejiang Donnor Exhibition Co., Ltd. Tel.: +86-577-88902222 Fax: +86-577-88901788 Email: market@donnor.com

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