The "Red Boot Award" list is finalized! Global footwear design "ceiling" gathered in Wenzhou...
On the evening of June 24, "China's red boots - the world's design" the first "Red Boot Award" China International Footwear Design Competition Award Ceremony and China Footwear Brand Joint Show was held in Wenzhou Sports Center. The award ceremony was held in accordance with the six chapters of "Stepping Stones, Unstoppable, The Most Beautiful Trend, The Most Outstanding Glory, and Dreams in Wenzhou", which progressively expressed the platform role and grand intention of the competition to lead the trend of footwear design and fulfill the dream of designers' stage.
Liu Xiaotao, member of the standing committee of the provincial party committee and secretary of the municipal party committee, Li Yuzhong, vice president of China Light Industry Federation and chairman of China Leather Association, Shi Bi, member of the standing committee of the National Committee of the Chinese People's Political Consultative Conference and academician of the Chinese Academy of Engineering, Xie Li'an, second-level inspector of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, Zhou Zhijun, party secretary of Beijing Institute of Fashion, Ge Yiping, director of the Standing Committee of the Municipal People's Congress, Wang Jun, member of the standing committee of the municipal party committee and secretary-general, Wang Zhenyong, vice mayor, Zhejiang Leather Industry Association Director Shi Kai, Bai Hongleng, Zhang Chongbo, Jia Huanxiang, Zhou Qibin, Lian Zhengjian and other district leaders attended the event.
As the highest gold content in Wenzhou, the best rewards, the most comprehensive supporting policies of the top footwear design field, the first "Red Boot Award" received a total of 2021 groups of entries from 33 countries and regions on five continents, attracting 859 students from 45 domestic institutions and more shoe designers at home and abroad, a total of 91 groups of works A total of 91 groups of works were shortlisted for the final awards.
The award ceremony site, the winning 35 groups of design works in the form of physical shoes show in the form of the first joint show in China's footwear famous brands, and will be registered in the "Red Boot Award Hall of Fame" after the competition. For the winning works, the competition according to the Red Boots Supreme Award, Red Boots to the Award, Red Boots to the Beauty Award, Red Boots New Award were given 500,000 yuan, 200,000 yuan, 100,000 yuan, 50,000 yuan awards, and related entrepreneurial projects, talent recognition and other related policies and treatment support.
In his speech, Li Yuzhong said that accelerating the creation of a footwear design highland is an inevitable requirement for building a global advanced manufacturing base and a world-class industrial cluster. I hope that entrepreneurs and entrepreneurs will fully experience the top design power and creative charm at home and abroad, share the empowering beauty of footwear design, grasp the trend of industrial change, and promote the industry from processing manufacturing to intelligent manufacturing, green manufacturing, brand creation and other value chain in the high-end climb. We hope that the results of the Red Boot Award will be transformed into productivity as soon as possible to meet people's demand for diversified, personalized, fashionable and comfortable footwear products. We hope that the Red Boot Award will create a first-class design competition in the world, and that the competition will be used for beauty, exchange, negotiation, cooperation, recruitment and development to better empower the high-quality development of China's footwear industry, lead the design value of the footwear industry, and become the vane of China's footwear design field.
Wang Zhenyong said in his speech that the platform of communication should be used, hoping that the majority of enterprises will seize the opportunity to learn more from the industry experts, communicate more, and improve more; to build a good platform for cooperation, hoping that the designers will bring design results to blossom in Wenzhou, truly realizing the goal of running the competition of attracting talent, wisdom and business with business; to build a good platform for service, all departments around the world should, as always, promote the development of the shoe industry, increase Support efforts, optimize the development environment, and improve the incentive mechanism to help China's shoe capital to cross over to the world's shoe capital.
Zhao Jia Liang, the winner of the Red Boot Award, graduated from Beijing Fashion Institute of Technology and has started his own business. His work combines the characteristics of fashion shoes and sports shoes, and introduces the concept of environmental protection and Chinese relief art elements. On the one hand, the government and enterprises are paying more and more attention to original design, and on the other hand, I have met many alumni and seniors, and I have benefited a lot from the communication and thinking about branding, supply chain and marketing.
According to Red Boots Supreme Award winner Mo Junhan, her design was inspired by the famous painter Wang Ximeng's "Thousand Miles of Rivers and Mountains", mainly by extracting the core color of the painting, stone blue, with the overlapping structure of the mountains, for a secondary transformation, combining traditional Chinese aesthetics with modern fashion new trends, so that the national trend style more naturally into the daily wear of women. "'Red Boot Award' is not only a footwear design event, but also an unprecedented exchange platform, where I met and befriended a group of designers from home and abroad who are deeply involved in conceptual design or bursting with inspiration, a very rare opportunity!"
The competition is sponsored by China leather association, wenzhou city people's government, zhejiang leather industry association, wenzhou lucheng district people's government co-host.