The 29th Wenzhou Int'l Leather, Shoe Material Machinery Fair | Visitor Guide, Bookmark in Advance!
The 29th Wenzhou Int'l Leather, Shoe Material & Machinery Fair | Visitor Guide, Bookmark in Advance!
Exhibition Information
[ Time ]
8.20 09:00-17:00
8.21 09:00-17:00
8.22 09:00-16:00
[ Scale ]
50,000 ㎡ exhibition area
600+ exhibiting companies
Thousands of exhibited products
[ Location]
Wenzhou International Convention and Exhibition Center
(No.1 Jiangbin East Road, Lucheng District, Wenzhou)
Entry Process
[ Make an appointment to register]
Before entering the venue, you can complete real-name pre-registration in advance to facilitate quick entry.
[ Entrance Method]
Enter the visitor registration office after security check. After completing the registration, enter the exhibition hall.
Guided Tours
[ Function distribution map]
[ Booth Layout]
[ Exhibitor Directory]
Event Overview
[ Event Schedule ]
[Exhibition Opening Ceremony ]
Time:8.20 10:00-11:00 a.m.
Location:Wenzhou International Convention and Exhibition Center · Hall 5 Foyer
[New Generation Fellowship Association Shoe Industry Entrepreneurs and Taiwan Representatives Symposium ]
Time:8.20 10:45-11:45 a.m.
Location:Wenzhou International Convention and Exhibition Center · Conference Hall 1
[2026 Wenzhou 'Lisa Cup' Footwear Vocational Skills Competition]
Time:8.20 All Day
Location:Wenzhou International Convention and Exhibition Center · Hall 3
[Central Asia & Eurasia - Taizhou Footwear Industry Cross-Border E-Commerce Resource Matching Conference]
Time:8.20 13:30-14:30 p.m.
Location:Wenzhou International Convention and Exhibition Center · Hall 6
[2026 'China Shoe Capital' Industry Belt AI & Going Global Forum]
Time:8.20 14:00-16:30 p.m.
Location:Wenzhou International Convention and Exhibition Center · Hall 5 Foyer
[Ouhai District Footwear and Leather Industry Association Activities]
Time:8.20 13:00-15:00 p.m.
Location:Wenzhou International Convention and Exhibition Center · Conference Hall 1
[The 6th Session of the 3rd Council of Wenzhou Children's Footwear Chamber of Commerce]
Time:8.20 16:30-17:30 p.m.
Location:Wenzhou International Convention and Exhibition Center · Conference Hall 1
[Diexun AI Intelligent Manufacturing Reshapes Footwear Aesthetics Special Forum]
Time:8.21 14:00-16:00 p.m.
Location:Wenzhou International Convention and Exhibition Center · Hall 5 Foyer
Interactive Gifts
[On-site questionnaire with gifts]
[Pre-registration Attendance Gift]
Time:8.22-8.24
Location:Wenzhou International Convention and Exhibition Center · Hall 6 · Gift Center
Note: Limited to 1,000 copies, first come, first served!
*The right to interpret the event belongs to the Wenzhou Leather, Shoe Materials, and Shoe Machinery Exhibition Organizing Committee
Travel Guide
[Transportation Guide]
[Weather Alert]
Reminder: When traveling during the exhibition, it is recommended to check the local weather in advance, adjust your clothing appropriately, and be prepared with rain gear.
[Hotel accommodation]
Note: During the exhibition, you must make a reservation through the organizing committee to enjoy this discounted price. Reservation phone number: 0577-88902222.
After nearly three decades of dedicated cultivation and accumulation, focusing on promoting industry innovation and development, the 29th China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair will be grandly held from August 20-22, 2026, at the Wenzhou International Convention and Exhibition Center. Concurrently, the exhibition will host the "Synthetic Leather Industry Chain Exhibition" and the "Sewing Equipment Exhibition," creating industrial linkage and resource aggregation, jointly building a comprehensive industry chain event, and empowering the high-quality development of the global footwear and leather industry.
Since its founding in 1996, The China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair has always relied on Wenzhou's core advantage as the 'Shoe Capital of China,' deeply cultivating the shoemaking and leather industry chain. It has witnessed and promoted the Chinese footwear and leather industry’s leap from scale expansion to quality upgrading, and from traditional manufacturing to digital and intelligent transformation. Today, it has become a trendsetter in the development of the domestic footwear and leather industry and has established extensive industry influence and brand credibility in the global footwear and leather field.
Relying on Wenzhou's 'World Shoe Capital' strategic upgrade to a new stage, this exhibition deeply connects with domestic core leather and footwear production areas such as Zhejiang, Fujian, and Guangdong, focusing on core areas such as intelligent manufacturing, green materials, and digital solutions. It concentrates on showcasing the latest technological achievements, innovative products, and development trends in the global leather and footwear industry, building an international platform for 'display, cooperation, communication, and mutual benefit,' promoting deep integration of the industry chain, innovation chain, and value chain, and helping enterprises seize the dual opportunities of digitalization and internationalization.
This year's exhibition has been further upgraded, with an expected exhibition area of over 50,000 square meters, gathering 600 high-quality domestic and international exhibitors, attracting 30,000 global professional visitors, covering shoemaking, leather material manufacturers, equipment producers and distributors, domestic and international buyers, industry associations, and research institutions, bringing together the entire industry chain and creating an industry event that combines professionalism, internationalization, and innovation.
The exhibition has a total of 8 exhibition halls, showcasing new products and technologies in leather, shoe materials, footwear chemicals, shoe accessories/hardware, synthetic leather, shoe-making machinery, sewing equipment, digital printing, laser equipment, cutting equipment, 3D, and CAD/CAM systems.
A new intelligent ecosystem, a new future connected by the chain. We sincerely invite colleagues from the upstream and downstream of the global footwear and leather industry to gather in Wenzhou in August to attend this industry grand event, explore new industry paths under the new situation, connect with high-quality resources, spark innovative ideas, and jointly create a new chapter of high-quality and sustainable development for the footwear and leather industry!
August 20-22, 2026
Wenzhou International Convention and Exhibition Center
The grand event of the footwear and leather industry awaits you!
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