All eyes on! The 29th China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair shines!

The 29th China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair will be grandly held at the Wenzhou International Convention and Exhibition Center from August 20 to 22!

Gathering 600 high-quality exhibitors from across the country, with over 50,000 square meters of exhibition space. It will deeply integrate upstream and downstream resources of the shoe and leather industry chains from Zhejiang, Fujian, Guangdong, and other regions, gather high-quality resources for intelligent shoe and leather manufacturing, and continuously promote the transformation and development of the shoe and leather industry towards digitization, intelligence, informatization, and flexibility!

To create a high-quality manufacturing industry event, all promotional and publicity work for the exhibition has been fully launched, comprehensively covering the precise target audience, conveying exhibition information, and fully creating a strong atmosphere for The 29th China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair!

Outdoor advertising launches with a strong screen dominance

The exhibition heavily invests in outdoor advertising, continuously placing various types of outdoor advertisements precisely in transportation hubs, industrial parks, and industrial clusters in Wenzhou, Jinjiang, Wenling, and other locations, to enhance exposure and increase the exhibition's influence.

Jinjiang Shoe and Textile City

China Shoe Capital Leather City

China Shoe City · Global Trade Port

Lucheng Shuangyu Outdoor Advertising

Yongjia Oubei Huilima Industrial Zone

Wenzhou South Railway Station

Wenzhou Light Rail Station

Wenzhou International Convention and Exhibition Center

Ruian Tangxia Highway Exit

Wenzhou city taxis

LED advertising vehicle

Ruian Truss Advertising

Wenling Railway Station Exit, Yingbin Avenue

Wenling Industrial Zone Advertisement

Deep market promotion   Precise push

This exhibition conveys information to professional visitors through market visits and other channels, attracting high-quality buyers and purchasing groups to the exhibition site to jointly participate in the grand event of the footwear and leather industry.

Attract global attention, overseas promotion

The exhibition organizing committee communicates exhibition information to professional audiences in various countries, attracting high-quality international buyers and purchasing delegations to the exhibition site to jointly participate in the grand event of the footwear and leather industry.

Domestic Exhibition Promotion

This exhibition conveys information about the event to professional visitors through channels such as attending similar domestic exhibitions, attracting high-quality domestic buyers and purchasing teams to the exhibition site to jointly participate in the grand event of the leather and footwear industry.

Industry media

Online website promotion

Acshoes

Global Shoe Network

DICTION

Wenling Footwear Network

Footwear Internet

Overseas social media promotion

Social media

Douyin

wechat

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After nearly three decades of dedicated cultivation and accumulation, focusing on promoting industry innovation and development, the 29th China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair will be grandly held from August 20-22, 2026, at the Wenzhou International Convention and Exhibition Center. Concurrently, the exhibition will host the "Synthetic Leather Industry Chain Exhibition" and the "Sewing Equipment Exhibition," creating industrial linkage and resource aggregation, jointly building a comprehensive industry chain event, and empowering the high-quality development of the global footwear and leather industry.

Since its founding in 1996, The China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair has always relied on Wenzhou's core advantage as the 'Shoe Capital of China,' deeply cultivating the shoemaking and leather industry chain. It has witnessed and promoted the Chinese footwear and leather industry’s leap from scale expansion to quality upgrading, and from traditional manufacturing to digital and intelligent transformation. Today, it has become a trendsetter in the development of the domestic footwear and leather industry and has established extensive industry influence and brand credibility in the global footwear and leather field.

Relying on Wenzhou's 'World Shoe Capital' strategic upgrade to a new stage, this exhibition deeply connects with domestic core leather and footwear production areas such as Zhejiang, Fujian, and Guangdong, focusing on core areas such as intelligent manufacturing, green materials, and digital solutions. It concentrates on showcasing the latest technological achievements, innovative products, and development trends in the global leather and footwear industry, building an international platform for 'display, cooperation, communication, and mutual benefit,' promoting deep integration of the industry chain, innovation chain, and value chain, and helping enterprises seize the dual opportunities of digitalization and internationalization.

This year's exhibition has been further upgraded, with an expected exhibition area of over 50,000 square meters, gathering 600 high-quality domestic and international exhibitors, attracting 30,000 global professional visitors, covering shoemaking, leather material manufacturers, equipment producers and distributors, domestic and international buyers, industry associations, and research institutions, bringing together the entire industry chain and creating an industry event that combines professionalism, internationalization, and innovation.

The exhibition has a total of 8 exhibition halls, showcasing new products and technologies in leather, shoe materials, footwear chemicals, shoe accessories/hardware, synthetic leather, shoe-making machinery, sewing equipment, digital printing, laser equipment, cutting equipment, 3D, and CAD/CAM systems.

A new intelligent ecosystem, a new future connected by the chain. We sincerely invite colleagues from the upstream and downstream of the global footwear and leather industry to gather in Wenzhou in August to attend this industry grand event, explore new industry paths under the new situation, connect with high-quality resources, spark innovative ideas, and jointly create a new chapter of high-quality and sustainable development for the footwear and leather industry!

August 20-22, 2026

Wenzhou International Convention and Exhibition Center

The grand event of the footwear and leather industry awaits you!

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