Digital Smart Ecosystem Connected Future! 29th Wenzhou Leather & Shoe Machinery Fair, Aug 20‑22!

From August 20 to 22, 2026,The 29th China (Wenzhou) Int'l Leather, Shoe Material & Shoe Machinery Fair will be grandly held at the Wenzhou International Convention and Exhibition Center. This exhibition, themed "Digital Intelligence New Ecosystem · Chain-Driven New Future," will concurrently host thematic exhibitions on synthetic leather, sewing equipment, and more (collectively referred to as the "Wenzhou Leather, Shoe Materials, and Shoe Machinery Fair ").

The exhibition is jointly organized by the Wenzhou Footwear and Leather Industry Association and Zhejiang DeNa International Exhibition Co., Ltd., with the co-organization of the Taiwan Mechanical Industry Association, Wenzhou Shoe Machinery Chamber of Commerce, Wenzhou Synthetic Leather Chamber of Commerce, Wenzhou Garment Chamber of Commerce, Wenzhou Leather and Footwear Materials Chamber of Commerce, Wenzhou Children's Shoes Chamber of Commerce, Wenzhou Zipper Chamber of Commerce, Lucheng District Footwear Association, Ouhai District Footwear and Leather Industry Association, and Yongjia County Footwear and Leather Industry Association.
         Since its founding in 1996, the Wenzhou Leather, Shoe Materials, and Shoe Machinery Exhibition has been successfully held 28 times, gradually developing into an international exhibition with significant influence in the national and even global footwear and leather industry supply chain. Currently, the exhibition is deeply integrated with Wenzhou's strategic new stage of transitioning from the 'Shoe Capital of China' to the 'World Shoe Capital,' empowering digital and intelligent industrial development, promoting the transformation and upgrading of the footwear and leather industry nationwide and globally, and has been selected for the fifth consecutive year in the annual list of key international exhibitions at the municipal level in Wenzhou.

The exhibition this year covers an area of over 50,000 square meters, bringing together more than 600 high-quality domestic and international exhibiting companies. Among them, the shoe materials exhibition area has reached a new high in recent years, gathering top companies from the domestic and international footwear supply chain. In addition to the Wenzhou shoe machinery exhibition group, renowned local Wenzhou enterprises such as Huafeng, Yijia Supply Chain, Yike, Hanhai, Mingrui, Zhongrui, Chuanmei, Ruisheng, Jiayi, Fucheng, and Kangda will all participate. Overseas exhibition groups from Uzbekistan, Bangladesh, and Mongolia, as well as well-known domestic and international footwear supply chain companies such as DESMA, STEMMA, ATOM, Chengfeng, Yihong, Zhudian, Dawang, Aima, Ruizhou, Shichuang, Kaijia, Dongpu, Manyu, Runfeng, Torch, Tengyulong, Gangyi, Runbo, Jujia, Juzhan, Zhongyi, Nanxin, Longfeng, Huide, and Xuchuan, will also gather and showcase their products. The exhibited products cover leather, shoe materials, chemicals for footwear, shoe accessories/hardware, synthetic leather, shoe-making machinery, sewing equipment, laser equipment, cutting equipment, 3D, and CAD/CAM systems. The exhibition not only provides a stage for exhibitors to demonstrate their capabilities but also offers buyers an excellent opportunity to find partners and expand their market.

The exhibition deeply connects Zhejiang, Fujian, Guangdong, Jiangsu, Sichuan, and other core domestic leather production areas, gathering high-quality resources for intelligent leather manufacturing. During this exhibition, supply chain and related personnel from thousands of well-known domestic shoe brands, including Anta, Belle, 361°, Aokang, Kangnai, Red Dragonfly, Ecco, Dadong, Desai, Jindi, Josiny, and Rongwei, will attend for visits and procurement. More than 50 industry associations and organizations from major domestic leather production areas such as Zhejiang, Guangdong, Fujian, Jiangsu, and Sichuan will organize enterprises to visit the exhibition in Wenzhou.

As an international exhibition, the organizing committee continues to strengthen its publicity and promotion efforts in Southeast Asia, South Asia, the Middle East, Africa, and Central Asia. International buyers from dozens of countries, including Turkey, Iran, Pakistan, South Africa, Uzbekistan, Kazakhstan, India, and Bangladesh, will gather in Wenzhou. The organizing committee provides high-quality overseas buyers with services such as free star-rated hotel accommodation, travel subsidies, and precise supplier matching.

During the exhibition, multiple forums and competitions will be held, including the "2026 China Shoe Capital Industry Belt AI & Going Global Forum," the "2026 Wenzhou 'Lisa Cup' Footwear Vocational Skills Competition," and the "Diexun AI Smart Manufacturing Reshaping Footwear Aesthetics Special Forum," inviting industry authoritative experts, well-known new material companies, and designers to share cutting-edge trends and practical experiences. At the same time, activities such as the International Procurement Matching Meeting, the Wenzhou Children's Shoes Chamber of Commerce Council, and the Ouhai District Footwear and Leather Industry Association Training Session will also be held to help enterprises deepen communication and share high-quality resources throughout the industry chain.

We sincerely invite colleagues from the global footwear and leather industry to gather in Wenzhou from August 20 to 22 to attend this industry event that combines professionalism, internationalization, and innovation, to explore new industry paths under the new situation, connect with high-quality resources, exchange innovative ideas, and work together to create a new future of high-quality and sustainable development for the footwear and leather industry!