What's New

￭ China, as a shoe-making kingdom, is caught in fighting for the survival of fittest under the fierce competition. For a long time China's shoe products are featured with small profits and large scale volumes with low added values to seize the international market. However, China now lost the advantage of favorable price, even the negative effect of low value-added products has shown up. China's shoe-making industry is on the road of developing for a breakthrough to raise the value-added products to obtain competitiveness, which stimulate the upgrade shoe-making link chain including level of leather, leather goods, tanning machinery, shoe machinery and shoe materials, etc. The demand for bigger and stronger equipments, advanced technology machines, competitive & added-value shoe materials and energy-saving & environment-protection shoe-making chemicals is largely promoted. More international brands are warmly welcomed in this market at this moment. ￭ China, the biggest shoes producers owns Wenzhou, Guangzhou, Quanzhou and Chengdu---the four shoe-making production bases. Wenzhou, acknowledged as China Shoes Capital is the largest one, holds more than 2200 shoe-making enterprises with over 60 billion output values and 1.2 billion pairs of shoes output yearly, who have trades with over 140 foreign countries. Wenzhou also has most China brands and well-known trademarks, like Aokang, Reddragonfly, Kangnai, etc. Moreover, Wenzhou owns a very mature industry link with leather, leather goods, leather chemical, shoe machinery, shoe materials…. Robust Wenzhou market is an important platform for foreign companies to enter shoe-making industry upstream market in China. 2008 INTERNATIONAL SHOE MACHINERY & RAW MATERIALS EXHIBITION (2008 ALL CHINA SHOE-TECH), inaugurated in Wenzhou in 1996, provide a best platform with business opportunities. It will be a hotcake for both national and overseas shoe-making enterprises to expand Wenzhou, China market.