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China, the world processing factory, has already been greatly accepted and approved by the world. With favorable price and high quality, Chinese shoes have seized the low end market of the world shoe industry in a rapid way. Due to the lowering profit and the impact from Vietnam, India with cheaper labor, Chinese Shoe-making Industry is actively reforming to seek a new outlet. We try to turn “Made in China” into “Brand of China”, which is considered as the most powerful and significant way for the long-time development of our Chinese Shoe Industry. Since a long time, Chinese Shoe-making Industry has kept a steady eye on the trend of Italy. Italy enjoys the reputation of “Kingdom of Footwear”, the shoes of which are well-known in the world. What’s more, the popular tendency of its shoe design popular is presented for the trend indicator of global shoe industry. This year, UNIONE STILISTI DELLE MARCHE，Association of Marche Style Designers, in cooperation with China (Wenzhou) International Leather Fair and International Shoe Machinery & Raw Material Exhibition, organizes "Italian Fashion Shoes Trend Show & New Material Trend Thow” during the exhibition so as to strengthen communication and cooperation with Chinese footwear industry. Ten top designers from UNIONE STILISTI DELLE MARCHE, Association of Marche Style Designers, made their appearance in the “Italian Fashion Shoe Trend Show”, and displayed their masterpieces during the exhibition, including fashion shoes, man shoes, woman shoes, sport/casual shoes, children shoes and other shoes in more than 500 series of 2008. In “European New Material Trend Show” held at the same time, our Italian top designers displayed quantitative trend materials, leathers, fabrics, components and color panels, showing the latest, newest fashion samples in Italy and Europe in 2008. During our last exhibition, the top designers from Italy brought with them all kinds of fashion shoes which attract all the people of the Chinese Footwear Industry. The exhibits displayed this year will be more representative and forward-looking, and it is bound to bring out another fashion wave of Italian trend. China (Wenzhou) International Leather Fair and All China Shoe-tech Fair have 11 years’ glorious history in China. The 12th Leather Fair and 2007 All China Shoe-tech Fair will be held in Wenzhou---the most important shoe-making base in china on 21-23 September 2007, and there will be five halls, more than 1380 exhibiting booths from 812 exhibitor companies. This exhibition plays a significant role in the Chinese Footwear Industry. It is well known that the exhibits displayed in the International Shoe Machinery and Raw Material Exhibition compass shoe machinery, raw materials (insole, outsole and last), vamp finishing, shoe-making accessories and CAD &CAM systems, etc, covering all the application material and technical field of Footwear Industry. "China (Wenzhou) International Leather Fair" involves all kinds of leather, synthetic and imitation leather, PU, leather machinery and leather chemicals applicable to luggage& bags, shoes, furniture, automobile and fashion industry, covering the area of luggage, furniture, clothing, shoes, car interior leather industries. There is a saying spreading in the international arena “ To purchase Chinese shoe machine, shoe material , leather and synthetic leather, please come to Wenzhou Exhibtion”.