Ecco opens first flagship store in NY
The store is located at 110 Grand Street in SoHo and offers the full range of footwear and accessories of Ecco, as well as some special-edition pieces that will be exclusive to the Manhattan flagship.
Designed in collaboration with Swedish studio Stamuli, it features details that evoke the brand’s Danish roots, such as the use of Jutland bricks for displays (a nod to its headquarters), and larger-than-life leather cushions that pay homage to the handcrafted leather from the company’s tanneries. Aluminum, a key material in the brand’s manufacturing processes, is also a recurring motif throughout the store.
This move is part of Ecco’s ongoing efforts to transform its business in the US. “Even though we have been doing business in the States for more than 30 years, this is the first time we’ve ever had a store in New York City”, Ecco CEO Panos Mytaros told a Footwear News reporter at the opening. “We have established ourselves in the market here, through wholesale and direct channels, so we need to move on. This means, we need to modernize the brand. We need to get more consumers in, while also remaining true to ourselves”, he concluded.
Deniz Erda, who was recently appointed President of Ecco USA emphasized that “It’s important for us to show the world here through this store that we are taking steps to modernize the organization. This is really a milestone moment for Ecco”.
Image Credits: mr-mag.com