Wenzhou footwear industry for the first time to the regional brand image on CCTV
From April 12, "China's Shoe Capital - Wenzhou, Zhejiang" debuted on CCTV-2's "First Time - First Impression" program as a regional brand, and was broadcasted on CCTV.com, CCTV Finance app, CCTV Video app, and Learning Power app.
Relying on nearly 10,000 upstream and downstream enterprises in the whole industrial chain, Wenzhou, the footwear capital of China, has formed a pattern of "Fujian, Guangdong and Wenzhou". The regional brand of Wenzhou footwear industry made a grand appearance on CCTV with the theme of "Wenzhou Shoes", and vigorously publicized the construction of footwear industry in Wenzhou, Zhejiang Province with the help of the "First Time - City Weather Forecast" column of the CCTV Finance and Economics Channel (CCTV-2), so as to promote the industry with the effect of the regional brand and make it prosperous. In order to create a "world-class footwear industry cluster", Wenzhou injected brand-new kinetic energy, and took a solid step to renew the glorious history of Wenzhou footwear industry.
"With Xie Gong clogs on their feet, they climb the ladder of green clouds." The most famous pair of shoes in China's history came from Wenzhou, which was officially awarded the honorary title of China's shoe capital in 2001, and since then, Wenzhou's shoe industry has embarked on a fast road of high-speed development.
As the most complete shoe manufacturing base in China, Wenzhou shoes cover women's shoes, men's shoes, children's shoes, labor insurance shoes, sports shoes and casual shoes. With the core competitiveness of a perfect shoe leather industry chain, Wenzhou has become one of the shoe leather production and export bases with an annual output value of nearly one hundred billion yuan, an annual sales volume of finished shoes of more than one hundred billion yuan, and an annual turnover of shoe materials of more than one hundred billion yuan, by virtue of the outstanding advantages of industrial scale, a perfect supporting system of specialized division of labor, an obvious effect of brand agglomeration, and an advanced intelligent manufacturing equipment, etc. By the year of 2023, Wenzhou has formally sounded the alarm for the creation of a "world-class footwear industry". In 2023, Wenzhou officially blew the horn to create a "world-class footwear industry cluster".
With the construction of a well-connected marketing network in Wenzhou, China's shoe capital, Wenzhou shoes radiate across the country and are marketed in 162 countries (regions) around the world, and are recognized by the world market. Under the new development pattern, Wenzhou footwear industry is deeply integrated with the world, diversified and multi-channel "going to sea". Wenzhou shoes have truly become the "Wenzhou shoes for the world"!
Wenzhou shoes will be broadcasted on CCTV-2 in the form of "embedded" patch advertisement from April 12, 2024, and the natural viewing mode of CCTV-2's "First Time" city weather forecast, "Listen to the weather, watch the advertisement", will help Wenzhou to shine the golden signboard of China's shoe capital again, forming a beautiful regional brand of Wenzhou shoes in CCTV-2 financial channel. CCTV-2 "First Time" city weather forecast "listen to the weather, watch the advertisement" natural viewing mode, help Wenzhou once again brighten up the Chinese shoe capital this piece of gold signboard, in CCTV-2 financial channel to form a dazzling Wenzhou footwear characteristics of the regional brand gold card.
The footwear industry colleagues in Wenzhou, the shoe capital of China, will also take this opportunity to strive for excellence, enhance the level of development, and provide unlimited assistance for Wenzhou to sprint to the "Double Ten Thousand" cities and build the third pole of the province's high-quality development.