Nike to cut 1,400 jobs in operations and technology
Chief Operating Officer Venkatesh Alagirisamy wrote that the company is in the “final stretch” of its ‘Win Now’ turnaround plan. Changes include the modernisation of manufacturing processes, the reallocation of resources, and the restructuring of Nike’s technology team. This will result in 1,400 job cuts across global operations.
This is the second round of layoffs this year; in January, Nike announced that around 800 jobs would be cut as it consolidated its US distribution centre operations across facilities in Tennessee and Mississippi. Just weeks later, Converse announced its own job cuts, although the number of people affected was not disclosed at the time.
“(…) We will continue evolving global operations to better serve athletes and the business with more speed, simplicity, and precision”. He added: “Some of that work is happening now and more will continue over time as we align our teams, capabilities, and footprint to the future needs of the company”.
Nike plans to overhaul its technology division in order to better align with business priorities, streamline decision-making processes, and concentrate resources in key hubs, including its Philip H. Knight Campus and its technology centre in India.
The company is also modernising its Air manufacturing operations across facilities in the US and Vietnam, with the aim of improving efficiency, increasing flexibility, and supporting future product innovation.
Furthermore, it intends to relocate certain Converse footwear manufacturing and engineering roles closer to its factory partners to foster collaboration. Additionally, the company is integrating its materials supply chain more closely with footwear and apparel operations to accelerate production and decision-making processes.
This news comes at a time when Nike’s turnaround plan is taking longer than expected to take effect. In March, the company reported that its net income for the third quarter of fiscal year 2026 had fallen by 35% to 520 million US dollars, down from 794 million US dollars in the same period of last fiscal year. Diluted earnings per share fell to 35 cents from 54 cents.
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