Chinese sports shoes to face market reshuffle
Some industrial experts said in the past five years Chinese sports shoes met a fast growing period, in 2009 the total retail sale value for Li-Ning, Anta, China Dongxiang, Xtep, 360 degree and Peak were over 60 billion yuan, which is several times of national total industrial sales in five years ago, in 2009 Li-ning exceeded the shoe giant Adidas ranked second in sale revenue in Chinese market, and close to Nike. However many other sportswear companies lost their share in domestic market while the large companies gained more and more.
Retail stores for Lining amountes to 7,900 while store numbers for Anta, China Dongxiang, Xtep, 360 Degree and Peak will break 7,000 for each of them in 2010.
It is estimated the total sports goods stores reach 40,000 in number, 70% of them spread in second and third tier cities, as commercial real estate in these cities has doubled growth in value and the costs of opening new stores will be in line with the growth. Despite of that some shoe giants announced their expansion plan for next fives. Fierce competition is inevitable in lower level of cities. Some experts predict dramatic changes will be taken place in domestic market, in the next few years it will be critical moment for some national brands of sports shoe.
SOURCE: CLIA