Industry News

In recent years, international trade barriers, RMB appreciation, rising raw material prices and labor shortages, and many other factors, China's footwear industry is faced with severe challenges. In such an environment, the Chinese footwear industry how to maintain the world's largest shoe producing and exporting country status? From the low-end market in high-end market? How to quality from quantity-based, and economic returns ... ... In the global footwear industry in the territory, China is undoubtedly the most powerful of the large corps, as the world's annual output volume of 15,000,000,000 pair of shoes share, "Made in China" has more than 10,000,000,000 pairs. However, changing into in 2008, the thriving Chinese footwear industry to start a new fission, the international barriers to trade, RMB appreciation, rising raw material prices and labor shortages, particularly of the country's new labor contract law under the influence of the implementation has been China's strong position in the footwear industry is facing severe challenges and tests. China's footwear industry crisis, as well as the transfer of industrial upgrading the urgency of the global footwear industry of the new pattern of how changes in the global industry has become the focus of attention. The world's footwear industry and the development of the consumer market overview From a global point of view, the world's largest shoe-making country in Asia is China, India, Vietnam, Indonesia and Thailand, Europe, Italy, Spain and Portugal as well as South America and Brazil. The world's existing range of 3-4 million shoe companies, the footwear industry and Material, shoes and other related industries employed a total of nearly 10,000,000 people. China is the world's largest shoe producing and exporting countries. In recent years, China's annual production of a variety of more than 10,000,000,000 pair of shoes, representing the world's shoe-making 66% of the total, is the world's largest footwear manufacturing base, but also the world's largest footwear exporter. In 2006, Chinese footwear exports amounted to 7,650,000,000 pairs of the total export value for the 21,810,000,000 U.S. dollars, exports accounted for the total world exports of more than 53%. India is second only to China, the world's second largest footwear producer. At present India with an annual output of about 2,000,000,000 pair of shoes, there are about 4,000 footwear and related businesses, of which about 500 large enterprises, small and medium enterprises for 3500. SMEs in total footwear production in India accounts for about 60% to 65%; large-scale enterprise in general can provide high-quality products, mainly for the processing of international brands. Brazil is the world's third-largest shoe producing power, quality and price of its shoes in the world, occupies an important share of Brazil at present there are 7200 companies shoe, and about 300,000 employees and an annual production of 700,000,000 pairs of shoes, footwear exports in the year 180,000,000 pairs or so. Vietnam is the world's fourth largest shoe Jamahiriya, about 400 shoe-making enterprises, employing about 500,000 people. Vietnam is now an annual output of 4-6 billion pairs of shoes, of which 90% of exports. In 2006, Vietnam footwear export value of 35.5 billion; 2007 January-October exports of footwear valued at 3.2 billion U.S. dollars, up 9.9 percent Italy is Europe and the world's most important old-shoe power, the current annual output of about shoes more than 200,000,000 pairs, 51% of the product positioning in high-end market. Italy 3 major high-grade production of shoes, is the first San Mauro Poli, a total of 270 companies, with an annual output of 15,000,000 pairs of shoes. The second is Rivieradel Brenta, nearly 1,000 enterprises, mainly the production of high-end shoes. Ma Kai is the third province of Fairbanks and Maselata Mexico, about 3300, the total sales of 10 million euros, approximately 60% of exports abroad. Spain is the EU's second-largest footwear production in the country. The annual production of about 100,000,000 pairs, due to the Asian countries and Latin American countries of the competition, Spain changed the shoe business strategy. Now, they have been positioning the product mainly from the mid-oriented design of the project, high-quality high-end products. Spain has been shoe-making from low-cost production centers in the world to end the production of footwear and high-end one. Portugal is Europe's major footwear producing countries. There are 2003 companies shoe 1900, the annual output of 91,800,000 pairs as in recent years in reducing constantly. Portuguese shoe factories, most of the major countries such as Italy's shoe production, mainly of affordable products. With the increasing competition in the international market as well as the industry's shift in the Portuguese footwear industry going through a period of recession, began to re-position, in order to high-end products, advocating self-design, to create its own brand, the development of international Market roads. In the footwear market, the world's footwear products are mainly concentrated in the consumer market, two types of areas, is a class of economically advanced countries and regions, such as the United States, the European Union, Japan and Canada, and the other is a large population of the country and Countries such as China, India, Brazil, Indonesia and so on. According to international statistics show that in the 21st century, the world's top 10 in the footwear consuming countries are: China (2,257,000,000 pairs), the United States (2,133,000,000 pair of) India (2,009,000,000 pairs), Japan (620,000,000 pairs ), Brazil (552,000,000 pairs of) Indonesia (480,000,000 pairs), France (330,000,000 pairs), Germany (324,000,000 pairs), the United Kingdom (278,000,000 pairs), Pakistan (230,000,000 pairs). In the above-mentioned countries, China, India, Brazil, Indonesia and other countries with a large population, has a huge consumer market products, shoes, but at the same time these countries have a large number of shoe-making enterprises, the majority of its products to meet domestic demand and external demand Is not. With the development of these economies, people's standard of living rising, abilities and consumer awareness of the growing footwear market growth space greatly, these countries will be the shoes, consumer products, with the most potential market for footwear products Export potential target markets. The world's major shoe-producing countries of the advantages and disadvantages compared The footwear industry is labor-intensive industries, their development and by the transfer of land resources, labor costs, raw materials supply, environmental protection, as well as sales, and many other market factors and constraints. As the world's major consumer markets and footwear manufacturers, wholesalers and retailers for the pursuit of profit maximization, must take into account the above aspects of the important factors that make the world's center of gravity of the footwear industry in the ongoing transfer. Early global footwear industry in central Europe, Italy, Spain, Portugal and other countries, the 1960s and 1970s of the last century began to be transferred to a relatively low-cost Japan, Taiwan, South Korea, Hong Kong and other countries and regions. 80 at the end of the last century on behalf of the early 1990s, the land transferred to lower labor costs, the Commerce, Industry and Energy richer, better investment environment in mainland China along the coast. To 1996, China has become the world's largest footwear production and export. In the subsequent 10 years, China's footwear industry to outshine others, has grown in strength every year to 10% -20% increase in the development of the world's number one shoe power. During this period, Vietnam and India for the international market also provides another shoe giant abundant labor resources and low-cost industries to choose, so areas of the two footwear industry was fast. So far, including China, Vietnam, India, Indonesia and Thailand and other Asian countries, the global market for more than 85% of footwear products, as the world's footwear industry at the center.