Anta Joins Hands with Huawei Sports Health to Create the Future of Smart Sports
Anta, a leading brand of China's sportswear, released its latest self-developed technological innovation achievements - nitrogen technology platform and carbon tube suspension system at the annual innovation and technology conference. At the same time, Anta announced to join hands with Huawei Sports Health to add high-tech sports products with intelligent technologies, and jointly create a new generation of smart sports.
Hardware: Super Cushioning + Extreme Support
The Innovation and Technology Conference is important for Anta to display its latest scientific research, technologies, and products. At this conference, Anta took the training shoes of the Chinese national athletes as the design inspiration and combined the professional and scientific technology to create brand-new Olympic champion running shoes. The running shoes are equipped with two Olympic core technologies - Anta's nitrogen technology platform and carbon tube suspension system.
According to the person in charge of Anta’s R&D department, under the support of nitrogen supercritical foaming technology, Anta’s nitrogen technology midsole has excellent cushioning performance, with its energy return rate as high as 82.6%, tolerance increased by 33%, and overall cushioning performance increased by 26%. It can continuously bring championship-level cushioning and comfortable foot feeling to runners. In addition, the running shoes are also equipped with a new carbon tube suspension system. The high-strength carbon tubes provide strong midfoot support, which improves the stability of the running shoes by 23%.
"The running shoes also integrate three major atopic technologies, they are the dragon scale sole designed by intelligent simulation, 3D keel support inside the upper, and Chinese last adapted to the foot shape of Chinese runners, which made the top technology can be output stably, safely and accurately." Cai Zhiben, general manager of Anta's running business department, said that Anta always adheres to promoting the development of national sports with science and technology, and will focus on providing a champion-like running experience for runners who have started to run seriously and have a running habit.
Software: Work with Huawei Sports Health
As the first cooperation between the two sides, the champion running shoes released this time were tested by HUAWEIS-TAG running posture monitoring equipment. More than 100 champions participated in the test, the experimental data provide an important reference value for an in-depth study of the running habits and needs of Chinese runners in different scenarios.
Application of Olympic core technology to mass market
As one of the firmest partners of Chinese sports, Anta has helped Olympic athletes achieve excellent results in many major international events with several patented technologies. Surprisingly, Anta has also applied these Olympic technologies to mass sports products and launched many products with the same Olympic technologies.
This summer, the Anta's micro-porous quick-drying T-shirt with the "same technology of national teams" has become a popular one because of its super moisture-wicking and perspiration-wicking ability. At present, with the usage of technical fabrics, such as quick-drying, moisture-wicking, ice-feeling, and environmental protection, Anta's training clothing is welcomed by consumers.
Besides, Anta's same down-filled coat of the Winter Olympics is also popular in the mass market. The main reason is the usage of the three-dimensional thermal materials- polythermal cotton and far-infrared graphene materials, which were self-developed by Anta and were brilliant in the Beijing Winter Olympics.
Zhu chenye, vice president and CMO of Anta, said that for athletes, the Olympic champion running shoes are the champions’ training shoes for 5-10km running training, and the most reliable running equipment for 5-10km running for ordinary runners. In the future, they will use more Olympic-like technology to empower national sports, so that the public can fully enjoy the fun brought by sports, and help the development of Chinese sports. Anta will always design technical sports equipment for Chinese people and help them realize their sports dream.